"There is no correct dogma or perfect ideology. There is only what your experience has shown you to be right for you - and even then, that experience… - Mark Manson

This is what is so admirable. No, not me, dumbass — the overcoming adversity stuff, the willingness to be different, an outcast, a pariah, all for the sake of one’s own values. The willingness to stare failure in the face and shove your middle finger back at it. The people who don’t give a fuck about adversity or failure or embarrassing themselves or shitting the bed a few times. The people who just laugh and then do what they believe in anyway. Because they know it’s right. They know it’s more important than they are, more important than their own feelings and their own pride and their own ego. They say, “Fuck it,” not to everything in life, but rather to everything unimportant in life. They reserve their fucks for what truly matters. Friends. Family. Purpose. Burritos. And an occasional lawsuit or two. And because of that, because they reserve their fucks for only the big things that matter, people give a fuck about them in return.

Everyone and their TV commercial wants you to believe that the key to a good life is a nicer job, or a more rugged car, or a prettier girlfriend, or a hot tub with an inflatable pool for the kids. The world is constantly telling you that the path to a better life is more, more, more — buy more, own more, make more, fuck more, be more. You are constantly bombarded with messages to give a fuck about everything, all the time. Give a fuck about a new TV. Give a fuck about having a better vacation than your coworkers. Give a fuck about buying that new lawn ornament. Give a fuck about having the right kind of selfie stick. Why? My guess: because giving a fuck about more stuff is good for business.

The last person we are objective about is ourselves.