Our growing affluence has allowed us to shift from being ba… - Chris Anderson

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Our growing affluence has allowed us to shift from being bargain shoppers buying branded (or even unbranded) commodities to becoming mini-connoisseurs, flexing our taste with a thousand little indulgences that sets us apart from others.

Chris Anderson

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About Chris Anderson

Chris Anderson (born July 9, 1961) is editor-in-chief of Wired, which has won a National Magazine Award for general excellence three times during his tenure.

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Kevin Kelly Peter Diamandis Peter Thiel Guillermo Rauch Salim Ismail

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The world of shelf space is a zero-sum game: One product displaces another.

In an era without the constraints of physical shelf space and other bottlenecks of distributions, narrowly targeted goods and services can be as economically attractive as mainstream fare.

We are entering an era of unprecedented choice. And that’s a good thing.

Our growing affluence has allowed us to shift from being bargain shoppers buying branded (or even unbranded) commodities to becoming mini-connoisseur… - Chris Anderson

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