By applying tougher criteria we can tap into our brain’s sophisticated search engine.8 If we search for “a good opportunity,” then we will find score… - Greg McKeown

What do I feel deeply inspired by?” and “What am I particularly talented at?” and “What meets a significant need in the world?

When there is a lack of clarity, people waste time and energy on the trivial many. When they have sufficient levels of clarity, they are capable of greater breakthroughs and innovations – greater than people even realise they ought to have – in those areas that are truly vital.

Jim Collins explores what went wrong in companies that were once darlings of Wall Street but later collapsed.3 He finds that for many, falling into “the undisciplined pursuit of more” was a key reason for failure.

...only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution towards the things that really matter.