Effective sales is about finding a perceived need and helping someone fulfill it. - Darren Hardy

"Your brain is not designed to make you happy. Your brain has only one agenda in mind: survival. It is always watching for signs of "lack and attack." Your brain is programmed to seek out the negative — dwindling resources, destructive weather, whatever's out to hurt you. So when you switch on that radio on the way to work and get bombarded with all those reports...your brain lights up — it will now spend all day chewing over that feast of fear, worry, negativity."

The first step toward change is awareness. If you want to get from where you are to where you want to be, you have to start by becoming aware of the choices that lead you away from your desired destination.

You have to
dream, and you have to have some imagination to say, ‘Here’s a big goal, now let’s go conquer it.’