No. Sales — effective sales — is not “finding a need and filling it.” Effective sales is about finding a perceived need and helping someone fulfill i… - Darren Hardy

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No. Sales — effective sales — is not “finding a need and filling it.” Effective sales is about finding a perceived need and helping someone fulfill it. If the customer doesn’t perceive the need, there is no need.

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What motivates you is the ignition to your passion, the source for your enthusiasm, and the fuel of your persistence. This is so important that I made it the focus of another book, Living Your Best Year Ever: A Proven System for Achieving BIG GOALS (SUCCESS Books, 2011). You MUST know your why.

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