This is one of the most telling features of the web — the somewhat humbling fact that no matter what oddball notion you’re deeply passionate about, w… - Peter Diamandis

Heuristics are an evolutionary solution to an ongoing problem: we have limited mental resources. As such, they have a very long and thoroughly time-tested history of helping us — on average — make better decisions. But what Kahneman discovered is that there are certain situations when our reliance on heuristics leads to what he calls "severe and systematic errors."

Measurement is the key to progress. Identify key metrics, measure & share w/your team. They will want to improve performance & find out how their actions change the outcome.

The thirst of modern agricultural practices, industrial practices, and the bottled water industry have pushed those systems toward collapse. We cannot risk further degradation. Simply put: no ecosystems means no ecosystem services, and that's a loss our species cannot survive.