There's no way to make the pain play fair It doesn't disappear just because you say it isn't there

Happiness is not a life without pain, but rather a life in which the pain is traded for a worthy price.

The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution. I have a saying I use to train sales teams, “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.

The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution. I have a saying I use to train sales teams “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.

What I have spent in mourning is the price I have paid for my healing.

The pain is good, as long as you're not laughing.

The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution.

I don't regret my painful times, i bare my scars as if they were medals. I know that freedom has a high price, as high as that of slavery; the only difference is that you pay with pleasure and a smile, even when that that smile dimmed by tears

If ignorance is bliss, then knock the smile off my face.

To frown at pleasure, and to smile in pain.

Often, the price for not being present is pain. Now,

Life is both pain and pleasure. If this is the price you must pay for the hours you enjoy, is it too much?

Truth is too big a price to pay for the luxury of avoiding pain now and then.

My smile's an open wound without you.