Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done. That would be you. - Seth Godin

The purity of the message makes it even more remarkable. It’s easy to tell someone about the Leaning Tower. Much harder to tell them about the Pantheon in Rome. So, even though the Pantheon is beautiful, breathtaking, and important, it sees 1 percent of the crowds that the harder-to-get-to Tower in Pisa gets.

most competitors quit long before they’ve created something that makes it to the top.

consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems.