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For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what G… - Chris Anderson
" "For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.
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About Chris Anderson
Chris Anderson (born July 9, 1961) is editor-in-chief of Wired, which has won a National Magazine Award for general excellence three times during his tenure.
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