For a generation of customers used to doing their buying re… - Chris Anderson

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For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.

Chris Anderson

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About Chris Anderson

Chris Anderson (born July 9, 1961) is editor-in-chief of Wired, which has won a National Magazine Award for general excellence three times during his tenure.

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Kevin Kelly Peter Diamandis Peter Thiel Guillermo Rauch Salim Ismail

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We are entering an era of unprecedented choice. And that’s a good thing.

For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.

In an era without the constraints of physical shelf space and other bottlenecks of distributions, narrowly targeted goods and services can be as economically attractive as mainstream fare.

For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what G… - Chris Anderson

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