El modo de hacerlo es dominar un pequeño nicho y expandirte a partir de ahí hacia tu ambiciosa visión a largo plazo. - Peter Thiel

The only good answers are specific to your company, so you won’t find them in this book. But there are two general kinds of good answers: answers about your mission and answers about your team.

However, for equity to create commitment rather than conflict, you must allocate it very carefully. Giving everyone equal shares is usually a mistake: every individual has different talents and responsibilities as well as different opportunity costs, so equal amounts will seem arbitrary and unfair from the start. On the other hand, granting different amounts up front is just as sure to seem unfair. Resentment at this stage can kill a company, but there’s no ownership formula to perfectly avoid it.

An entrepreneur can’t benefit from macro-scale insight unless his own plans begin at the micro-scale.