activities and efforts to keep in your life, you have to have a system for executing them. You can’t wait until that closet is bursting at the seams … - Greg McKeown

Quando uma estratégia é tão complexa que cada passo é como empurrar uma pedra morro acima, faça uma pausa. Inverta o raciocínio. Pergunte: “Qual é o jeito mais simples de obter esse resultado?

When he says, “win,” he’s also referring to a single question, with its apt acronym, that guides what he expects from his players: “What’s important now?

Box CEO Aaron Levie has a similar criterion for hiring. He simply asks if the person is someone he’d want to work with every day. “One of the ways we think about this is,” he says, “could this person have been one of the founding members of the team?” If the answer is yes, he knows he’s found someone who will fit right in.2