WE ARE IN THE MIDST OF AN EPIC CHANGE in the nature of work. The First Industrial Revolution ended slave and serf labor. The Second Industrial Revolu… - Jeremy Rifkin

For years, governments, corporations, and researchers have argued that the testing of animals to assess the risk of chemicals to human health is essential to ensure the well-being of our own species. But now, new breakthroughs in the field of genomics, bioinformatics, epigenetics, and computational toxicology are providing new research tools for studying the impact of toxic chemicals on human health that are far more accurate in assessing the risk of these chemicals to human beings. Antivivisection societies and animal rights organizations have made this argument for many, many years—only to be scorned by scientific bodies, medical associations, and industry lobbies who accuse them of being “anti-progress” in caring more about animals than people. Now it is the scientific establishment, interestingly enough, that has come to the very same conclusions.

The societal decision to reduce beef will profoundly affect the economics of human survival in the coming century. In the new world that is coming, millions of human beings will voluntarily choose to eat lower on the food chain so that millions of others may obtain the minimum food calories they need to sustain their lives. This grand redistribution of the earth's bounty, the most far-reaching in history, will unite the human race in a new fraternal bond. A new species awareness will begin where the rich meet the poor on the descending rungs of the world's protein ladder. The decision to eat further down on the planet's food chain will force a wholesale reassessment of the entire grain-fed meat complex ranging from factory farm chickens to hogs. The collapse of the global cattle complex will likely precipitate a chain reaction, resulting in the elimination of other grain-fed meats from the human diet. The dissolution of the commercial cattle complex will spare the rich and might help save the poor. Eliminating grain-fed beef and eating lower on the food chain will dramatically reduce the incidence of heart disease, cancer, and diabetes.

For starters, the emerging zero marginal cost economy radically changes our notion of the economic process. The old paradigm of owners and workers, and of sellers and consumers, is beginning to break down. Consumers are becoming their own producers, eliminating the distinction. prosumers will increasingly be able to produce, consume, and share their own goods and services with one another on the Collaborative Commons at diminishing marginal costs approaching zero, bringing to the fore new ways of organizing economic life beyond the traditional capitalist market model.