Our final meeting was with the Ministry of Foreign Trade. As with all previous meetings, there were several rounds of long speeches, mainly by offici… - Phil Knight

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Our final meeting was with the Ministry of Foreign Trade. As with all previous meetings, there were several rounds of long speeches, mainly by officials. Hayes was bored during the first round. By the third round he was suicidal. He started playing with the loose threads on the front of his polyester dress shirt. Suddenly he became annoyed with the threads. He took out his lighter. As the deputy minister of foreign trade was hailing us as worthy partners, he stopped and looked up to see that Hayes had set himself on fire.

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This database enabled Johnson to keep in touch with all his customers, at all times, and to keep them all feeling special. He sent them Christmas cards. He sent them birthday cards. He sent them notes of congratulation after they completed a big race or marathon.

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And those who urge entrepreneurs to never give up? Charlatans. Sometimes you have to give up. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn’t mean stopping. Don’t ever stop. Luck plays a big role. Yes, I’d like to publicly acknowledge the power of luck. Athletes get lucky, poets get lucky, businesses get lucky. Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome. Some people might not call it luck. They might call it Tao, or Logos, or Jñāna, or Dharma. Or Spirit. Or God.

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