This database enabled Johnson to keep in touch with all his… - Phil Knight

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This database enabled Johnson to keep in touch with all his customers, at all times, and to keep them all feeling special. He sent them Christmas cards. He sent them birthday cards. He sent them notes of congratulation after they completed a big race or marathon.

Phil Knight

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Don’t go to sleep one night, wrote Rūmī, the thirteenth-century Persian poet. What you most want will come to you then.

I tell them about the untapped resources, natural and human, that the world has at its disposal, the abundant ways and means to solve its many crises. All we have to do, I tell the students, is work and study, study and work, hard as we can. Put another way: We must all be professors of the jungle.

basic rule of negotiation is to know what you want, what you need to walk away with in order to be whole.

This database enabled Johnson to keep in touch with all his customers, at all times, and to keep them all feeling special. He sent them Christmas car… - Phil Knight

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