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" "For starters, the emerging zero marginal cost economy radically changes our notion of the economic process. The old paradigm of owners and workers, and of sellers and consumers, is beginning to break down. Consumers are becoming their own producers, eliminating the distinction. prosumers will increasingly be able to produce, consume, and share their own goods and services with one another on the Collaborative Commons at diminishing marginal costs approaching zero, bringing to the fore new ways of organizing economic life beyond the traditional capitalist market model.
(born January 26, 1945) is an American economic and social theorist, writer, public speaker, political advisor, and activist. Rifkin is the author of 20 books about the impact of scientific and technological changes on the economy, the workforce, society, and the environment.
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Like it or not, giant, vertically integrated corporate enterprises were the most efficient means of organizing the production and distribution of mass produced goods and services. Bringing together supply chains, production processes, and distribution channels in vertically integrated companies under centralized management dramatically reduced transaction costs, increased efficiencies and productivity, lowered the marginal cost of production and distribution, and, for the most part, lowered the price of goods and services to consumers, allowing the economy to flourish. While those at the top of the corporate pyramid disproportionately benefited from the increasing returns on investment, it’s only fair to acknowledge that the lives of millions of consumers also improved appreciably in industrialized nations.
The proliferation of microgrids in the poorest regions of the developing world, powered by locally generated renewable energy, provides the essential electricity to run 3D printers, which can produce the tools and machinery needed to establish self-sufficient and sustainable twenty-first-century communities.
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The real story of how the west was won bears little resemblance to the storybook accounts handed down to generations of young Americans. Behind the facade of frontier heroism and cowboy bravado, of civilizing forces and homespun values, lies a quite different tale: a saga of ecocide and genocide, of forced enclosures of land and people, and the expropriation of an entire subcontinent for the exclusive benefit of a privileged few.