Great leaders, in contrast, are able to inspire people to act. Those who are able to inspire give people a sense of purpose or - Simon Sinek

When they are unclear about your WHY, WHAT you do has no context. Even though

The less our colleagues and leaders look out for us, the less we look out for them. The less we look out for them, the more selfish they become and, as a result, the more selfish we become. And when that happens, eventually everyone loses.

Cultures are groups of people who come together around a common set of values and beliefs. When we share values and beliefs with others, we form trust. Trust of others allows us to rely on others to help protect our children and ensure our personal survival.