If it takes more than ten seconds to pitch your content, a … - Keith Ferrazzi

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If it takes more than ten seconds to pitch your content, a television producer will assume you won’t be able to get your point of view across to an impatient audience. And a reporter might try to hustle you off the phone. Learn to be brief — in both your written and phone pitches. Brevity is cherished in the media.

Keith Ferrazzi

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About Keith Ferrazzi

Keith Ferrazzi is an American author and entrepreneur. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?

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The problem, as I see it, isn't what you're working on, it's whom you're working with.

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Over time, I came to see reaching out to people as a way to make a difference in people’s lives as well as a way to explore and learn and enrich my own; it became the conscious construction of my life’s path.

If it takes more than ten seconds to pitch your content, a television producer will assume you won’t be able to get your point of view across to an i… - Keith Ferrazzi

About Keith Ferrazzi

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