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" "When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.
Steven Paul Jobs (24 February 1955 – 5 October 2011) was the Chairman and CEO of Apple Inc., a company he founded with Steve Wozniak in 1976. He was also the CEO of Pixar Animation Studios until it was acquired by the Walt Disney Company in 2006. Jobs was the Walt Disney Company's largest individual shareholder and a former member of its Board of Directors. He is considered to have been a leading figure in both the computer and entertainment industries.
Biography information from Wikiquote
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Look at the design of a lot of consumer products — they're really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.