I tell the man Blue Ribbon is sinking like the Titanic, and he responds by begging for a berth in first class. - Phil Knight

I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt.

When you make something, when you improve something, when you deliver something, when you add some service or product to the lives of strangers and make them happier or healthier or safer or better and when you do it all crisply and efficiently, smartly - the way everything should be done but seldom is, you are participating more fully in the whole vast human drama. More than simply alive, you are helping others to live more fully and if that’s business then alright - call me a businessman.

For that matter, few ideas are as crazy as my favorite thing, running. It’s hard. It’s painful. It’s risky. The rewards are few and far from guaranteed. When you run around an oval track, or down an empty road, you have no real destination. At least, none that can fully justify the effort. The act itself becomes the destination. It’s not just that there’s no finish line; it’s that you define the finish line. Whatever pleasures or gains you derive from the act of running, you must find them within. It’s all in how you frame it, how you sell it to yourself.