Native scholar Greg Cajete has written that in indigenous ways of knowing, we understand a thing only when we understand it with all four aspects of … - Robin Wall Kimmerer

It reminds me of a story told by my friend Holly Youngbear Tibbetts. A plant scientist, armed with his notebooks and equipment, is exploring the rainforests for new botanical discoveries, and he has hired an indigenous guide to lead him. Knowing the scientist’s interests, the young guide takes care to point out the interesting species. The botanist looks at him appraisingly, surprised by his capacity. “Well, well, young man, you certainly know the names of a lot of these plants.” The guide nods and replies with downcast eyes. “Yes, I have learned the names of all the bushes, but I have yet to learn their songs.” I was teaching the names and ignoring the songs.

But the world is still unpredictable and still we survive by the grace of chance and the strength of our choices.

We have constructed an artifice, a Potemkin village of an ecosystem where we perpetrate the illusion that the things we consume have just fallen off the back of Santa's sleigh, not been ripped from the earth. The illusion enables us to imagine that the only choices we have are between brands.