We don’t throw more people at problems, we chop problems down until they can be carried across the finish line by teams of three - Jason Fried

Fuck that. People should be missing out! Most people should miss out on most things most of the time. That’s what we try to encourage at Basecamp. JOMO! The joy of missing out.

Taking someone’s time should be a pain in the ass. Taking many people’s time should be so cumbersome that most people won’t even bother to try it unless it’s REALLY IMPORTANT! Meetings should be a last resort, especially big ones.

The problem, as we’ve learned over time, is that the further away you are from the fruit, the lower it looks. Once you get up close, you see it’s quite a bit higher than you thought. We assume that picking it will be easy only because we’ve never tried to do it before.