Startup success is not a consequence of good genes or being in the right place at the right time. Startup success can be engineered by following the … - Eric Ries

Startup success is not a consequence of good genes or being in the right place at the right time.

Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.

Remember, planning is a tool that only works in the presence of a long and stable operating history. And yet, do any of us feel that the world around us is getting more and more stable every day? Changing such a mind-set is hard but critical to startup success.

In the Lean Startup model, an experiment is more than just a theoretical inquiry; it is also a first product.

Innovation accounting begins by turning the leap-of-faith assumptions discussed in Chapter 5 into a quantitative financial model. Every business plan has some kind of model associated with it, even if it’s written on the back of a napkin. That model provides assumptions about what the business will look like at a successful point in the future.