We have, I think, a very rigid and limited definition of what an advantage is. We think of things as helpful that actually aren’t and think of other … - Malcolm Gladwell

our power of thin-slicing and snap judgment are extraordinary.but even the giant computer in our unconscious need a moment to do its work.

I realize that we are often wary of making these kinds of broad generalizations about different cultural groups — and with good reason. This is the form that racial and ethnic stereotypes take. We want to believe that we are not prisoners of our ethnic histories. But the simple truth is that if you want to understand ... you have to go back to the past ... it matters where you're from, not just in terms of where you grew up or where your parents grew up, but in terms of where you great-grandparents and great-great-grandparents grew up and even where your great-great-grandparents grew up. That is a strange and powerful fact.

Cultures of honor tend to take root in highlands and other marginally fertile areas, such as Sicily or the mountainous Basque regions of Spain. If you live on some rocky mountainside, the explanation goes, you can't farm. You probably raise goats or sheep, and the kind of culture that grows up around being a herdsman is very different from the culture that grows up around growing crops. The survival of a farmer depends on the cooperation of others in the community. But a herdsman is off by himself. Farmers also don't have to worry that their livelihood will be stolen in the night, because crops can't easily be stolen unless, of course, a thief wants to go to the trouble of harvesting an entire field on his own. But a herdsman does have to worry. He's under constant threat of ruin through the loss of his animals. So he has to be aggressive: he has to make it clear, through his words and deeds, that he is not weak.