I always love this practice to write the press release or marketing brief because you want to know before building something how you will talk about … - Julie Zhuo

I can easily tell if this is the kind of person who goes [and] approaches new opportunities with a growth mindset,” she says. “Are they excited to learn? Are they introspective, and do they take lessons from what’s happened in the past?”

You're trying to empathize with [the customers to] get in their heads understand what their psychology is. What do they want? What do they need? You want to know that so that you can tell them the compelling story about why your product might be a great fit for what they need.

I think about marketing as telling the story of what you're doing and why it might be valuable for someone. I think both [marketing and design] influence the other because, at the end of the day, the constituent is that you're thinking about the customer.”