I can easily tell if this is the kind of person who goes [and] approaches new opportunities with a growth mindset,” she says. “Are they excited to le… - Julie Zhuo

I always love this practice to write the press release or marketing brief because you want to know before building something how you will talk about it. If your story or brief isn't compelling and doesn't get people excited, then maybe you shouldn't build this thing.

A lot of marketing's work is trying to help us understand. What is that narrative? We're telling what’s going to be compelling so that customers become directly influenced by the product.”

You're trying to empathize with [the customers to] get in their heads understand what their psychology is. What do they want? What do they need? You want to know that so that you can tell them the compelling story about why your product might be a great fit for what they need.