A lot of marketing's work is trying to help us understand. What is that narrative? We're telling what’s going to be compelling so that customers beco… - Julie Zhuo

I can easily tell if this is the kind of person who goes [and] approaches new opportunities with a growth mindset,” she says. “Are they excited to learn? Are they introspective, and do they take lessons from what’s happened in the past?”

Hey, tell me about a hard situation — something really challenging that you went through in the last year or last two years.

I think about marketing as telling the story of what you're doing and why it might be valuable for someone. I think both [marketing and design] influence the other because, at the end of the day, the constituent is that you're thinking about the customer.”