Hey, tell me about a hard situation — something really challenging that you went through in the last year or last two years. - Julie Zhuo

The brand is the impression that people have of your product and service. Whether they love it or whether they don't, you want people to know how they feel about your brand.

A lot of marketing's work is trying to help us understand. What is that narrative? We're telling what’s going to be compelling so that customers become directly influenced by the product.”

You're trying to empathize with [the customers to] get in their heads understand what their psychology is. What do they want? What do they need? You want to know that so that you can tell them the compelling story about why your product might be a great fit for what they need.