«Quejarse es estúpido. Actúa u olvídalo.» Stefan Sagmeister - Seth Godin

Perfect is an illusion, one that was created to maintain the status quo. The Six Sigma charade is largely about hiding from change, because change is never perfect. Change means reinvention, and until something is reinvented, we have no idea what the spec is.

consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems.

If consumers have everything they need, there’s nothing left to buy except stuff that they want. And the reason they buy stuff they want is because of the way it makes them feel.