And the regulatory agencies are not stingy with their words… - Al Ries

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And the regulatory agencies are not stingy with their words either. Consider this: The Lord’s Prayer contains 56 words; the Gettysburg Address, 266; the Ten Commandments, 297; the Declaration of Independence, 300; and a recent U.S. government order setting the price of cabbage, 26,911.

Al Ries

Positioning: The Battle for Your Mind Verified in 1 source Sign up to see the complete provenance

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David Ogilvy Josh Kaufman Dave Trott Peter Thiel Dan S. Kennedy

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The primary objective of a branding program is never the market for the product or service. The primary objective of a branding program is always the mind of the prospect. The mind comes first; the market follows where the mind leads.

Marriage, as a human institution, depends on the concept of first being better than best. And so does business.

The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist.

And the regulatory agencies are not stingy with their words either. Consider this: The Lord’s Prayer contains 56 words; the Gettysburg Address, 266; … - Al Ries

Additional quotes by Al Ries