The easier it is to join data, the more data will be transacted, moved, and used. - Auren Hoffman

Great data companies look like the ugly child of a SaaS company (like Salesforce) and a compute service (like AWS).

DaaS companies have their own unique lineage, lingo, operational cadence, and more. They are an odd duck in the tech pond.

Whenever a company calls itself “the leader in X” in a press release, it is never actually the leader

social proof is way more powerful when it’s leveraged correctly
instead of "1 million customers" you should tailor it: "500 new york-based customers" or "200 SaaS companies like yours"
we're most influenced by people like ourselves, not just "lots of people"