If the masses are not thrown a few novels, they may react by throwing up a few barricades. - Terry Eagleton

It follows that through its constitution ideology is involved in the functioning of this social-imaginary relation, and is therefore necessarily false; its social function is not to give agents a true knowledge of the social structure but simply to insert them as it were into their practical activities supporting this structure. Precisely because it is determined by its structure, at the level of experience the social whole remains opaque to the agents. In class-divided societies this opacity is over-determined by class exploitation and by the forms which this exploitation takes in order to be able to function in the social whole. Hence, even if it includes elements of knowledge, ideology necessarily manifests an adequation / inadequation vis-à-vis the real.

When it comes to who exactly should be exploited, the system is admirably egalitarian.

All propaganda or popularization involves a putting of the complex into the simple, but such a move is instantly deconstructive. For if the complex can be put into the simple, then it cannot be as complex as it seemed in the first place; and if the simple can be an adequate medium of such complexity, then it cannot after all be as simple as all that.