If we're successful, we'll be enabling many other companies across the world to fulfill their mission and make better decisions for their business. H… - Julie Zhuo

You're trying to empathize with [the customers to] get in their heads understand what their psychology is. What do they want? What do they need? You want to know that so that you can tell them the compelling story about why your product might be a great fit for what they need.

Hey, tell me about a hard situation — something really challenging that you went through in the last year or last two years.

I think about marketing as telling the story of what you're doing and why it might be valuable for someone. I think both [marketing and design] influence the other because, at the end of the day, the constituent is that you're thinking about the customer.”