WHATs don't drive decisionmaking, WHATs should be used as proof of WHY, and the date plainly fell flat. - Simon Sinek

Si nos sentimos a salvo entre los nuestros, en nuestras propias tribus u organizaciones, nos relajamos y estamos más abiertos a la confianza y a la cooperación.

Cause Blindness is when we become so wrapped up in our Cause or so wrapped up in the “wrongness” of the other player’s Cause, that we fail to recognize their strengths or our weaknesses.

Telling people to have integrity doesn't guarantee that their decisions will always keep customers' or clients' best interest in mind; telling them to always do the right thing does.