It’s time for companies to stop asking their employees to breathlessly chase ever-higher, ever-more-artificial targets set by ego. - Jason Fried

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It’s time for companies to stop asking their employees to breathlessly chase ever-higher, ever-more-artificial targets set by ego.

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Additional quotes by Jason Fried

People have no problem with change they asked for. What people don’t like is forced change — change they didn’t request on a timeline they didn’t choose. Your “new and improved” can easily become their “what the fuck?” when it is dumped on them as a surprise.

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Teach and you'll form a bond you just don't get from traditional marketing tactics. Buying people's attention with a magazine or online banner ad is one thing. Earning their loyalty by teaching them forms a whole different connection. They'll trust you more. They'll respect you more. Even if they don't use your product, they can still be your fans.

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