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" "It would seem essential to distinguish the emergent forms of a new commercial culture - beginning with advertisements and spreading on to formal packaging of all kinds, from products to buildings, and not excluding artistic commodities such as television shows (the "logo") and best-sellers and films - from the older kinds of folk and genuinely "popular" culture which flourished when the older social classes of a peasantry and an urban artisanat still existed and which, from the mid-nineteenth century on, has gradually been colonized and extinguished by commodification and the market system.
Fredric Jameson (April 14, 1934 – September 22, 2024) was an American literary critic and Marxist political theorist.
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If the ideas of a ruling class were once the dominant (or hegemonic) ideology of bourgeois society, the advanced capitalist countries today are now a field of stylistic and discursive heterogeneity without norm. Faceless masters continue to inflect the economic strategies which constrain our existence, but they no longer need to impose their speech (or are henceforth unable to); and the postliteracy of the late capitalist world reflects not only the absence of any great collective project but also the unavailability of the older national language itself.
... how works that posit the end of history can offer any usable historical impulses, how works which aim to resolve all political differences can continue to be in any sense political, how texts designed to overcome the needs of the body can remain materialistic, and how visions of the "epoch of rest" (Morris) can energize and compel us to action. There are good reasons for thinking that all these questions are undecidable: which is not necessarily a bad thing provided we continue to try to decide them.