Identity shifts are change boosters because they help us cu… - B.J. Fogg

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Identity shifts are change boosters because they help us cultivate constellations of behavior — not just one or two habits here and there. This is important because most aspirations require more than one type of habit change. It’s a set of new habits that will get you where you want to be — especially in the areas of fitness, sleep, and stress.

B.J. Fogg

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Native Name: Brian Jeffrey Fogg

Alternative Names: BJ Fogg • Brian J. Fogg

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James Clear Darren Hardy Benjamin P. Hardy Gary W. Keller Derek Sivers

Additional quotes by B.J. Fogg

Location is the most important factor when you pair Anchors and new habits.

We live in an aspiration-driven culture that is rooted in instant gratification. We find it difficult to enact or even accept incremental progress. Which is exactly what you need to cultivate meaningful long-term change.

When you set up too many Context Prompts, they can actually have the opposite effect — you become desensitized and fail to heed the prompt.

Identity shifts are change boosters because they help us cultivate constellations of behavior — not just one or two habits here and there. This is im… - B.J. Fogg

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