you start eating like a person who goes to the farmers’ market, your brain begins guiding you in the direction of a coherent identity, and adding pum… - B. J. Fogg

There’s nothing wrong with taking bold action. Life and happiness occasionally demand it. But remember that you hear about people making big changes because this is the exception, not the rule. Narrative drama comes from bold action, not from the incremental progress that leads to sustainable success.

When talking about Tiny Habits, I use the term Anchor to describe something in your life that is already stable and solid. The concept is pretty simple. If there is a habit you want, find the right Anchor within your current routine to serve as your prompt, your reminder. I selected the term “anchor” because you are attaching your new habit to something solid and reliable.

We live in an aspiration-driven culture that is rooted in instant gratification.