you start eating like a person who goes to the farmers’ mar… - B.J. Fogg

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you start eating like a person who goes to the farmers’ market, your brain begins guiding you in the direction of a coherent identity, and adding pumpkin seeds to your salad doesn’t sound like such a crazy thing anymore; it sounds natural.

B.J. Fogg

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Native Name: Brian Jeffrey Fogg

Alternative Names: BJ Fogg • Brian J. Fogg

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James Clear Darren Hardy Benjamin P. Hardy Gary W. Keller Justin Skycak

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Steps in Behavior Design Step 1: Clarify the Aspiration Step 2: Explore Behavior Options Step 3: Match with Specific Behaviors

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By keeping the bar low, you keep the habit alive.

you start eating like a person who goes to the farmers’ market, your brain begins guiding you in the direction of a coherent identity, and adding pum… - B.J. Fogg

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