There’s nothing wrong with taking bold action. Life and happiness occasionally demand it. But remember that you hear about people making big changes … - B. J. Fogg

Narrative drama comes from bold action, not from the incremental progress that leads to sustainable success.

But remember that you hear about people making big changes because this is the exception, not the rule.

We live in an aspiration-driven culture that is rooted in instant gratification.

ANCHOR MOMENT An existing routine (like brushing your teeth) or an event that happens (like a phone ringing). The Anchor Moment reminds you to do the new Tiny Behavior. 2. NEW TINY BEHAVIOR A simple version of the new habit you want, such as flossing one tooth or doing two push-ups. You do the Tiny Behavior immediately after the Anchor Moment. 3. INSTANT CELEBRATION Something you do to create positive emotions, such as saying, “I did a good job!” You celebrate immediately after doing the new Tiny Behavior. Anchor Behavior Celebration

This pressure leads to a scarcity mindset — we believe that there will never be enough time, so we say no to changes because we feel like we don’t have the hours to cultivate new positive habits.