ANCHOR MOMENT An existing routine (like brushing your teeth… - B. J. Fogg

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ANCHOR MOMENT An existing routine (like brushing your teeth) or an event that happens (like a phone ringing). The Anchor Moment reminds you to do the new Tiny Behavior. 2. NEW TINY BEHAVIOR A simple version of the new habit you want, such as flossing one tooth or doing two push-ups. You do the Tiny Behavior immediately after the Anchor Moment. 3. INSTANT CELEBRATION Something you do to create positive emotions, such as saying, “I did a good job!” You celebrate immediately after doing the new Tiny Behavior. Anchor Behavior Celebration

B. J. Fogg

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Native Name: Brian Jeffrey Fogg

Alternative Names: BJ Fogg • Brian J. Fogg

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James Clear Darren Hardy Benjamin P. Hardy Gary W. Keller Justin Skycak

Additional quotes by B. J. Fogg

When something is tiny, it’s easy to do — which means you don’t need to rely on the unreliable nature of motivation.

By keeping the bar low, you keep the habit alive.

You are doing something worthy of celebration This is the most important answer because recognizing that you are doing something worthy of celebration will change so much for you. Your ability to ignore self-criticism and embrace feeling good about your successes will ripple out into your life in positive ways that go far beyond the habits you create and celebrate.

ANCHOR MOMENT An existing routine (like brushing your teeth) or an event that happens (like a phone ringing). The Anchor Moment reminds you to do the… - B. J. Fogg

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