When something is tiny, it’s easy to do — which means you don’t need to rely on the unreliable nature of motivation. - B.J. Fogg

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When something is tiny, it’s easy to do — which means you don’t need to rely on the unreliable nature of motivation.

English
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Native Name: Brian Jeffrey Fogg
Alternative Names: BJ Fogg Brian J. Fogg
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Additional quotes by B.J. Fogg

information alone does not reliably change behavior. This is a common mistake people make, even well-meaning professionals. The assumption is this: If we give people the right information, it will change their attitudes, which in turn will change their behaviors. I call this the “Information-Action Fallacy.

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