We live in an aspiration-driven culture that is rooted in instant gratification. We find it difficult to enact or even accept incremental progress. - B. J. Fogg

We live in an aspiration-driven culture that is rooted in instant gratification.

When I first teach people my Behavior Model, they are sometimes a little dubious when I tell them this is a universal model. They wonder how one model with just four letters could possibly account for every kind of behavior in every culture.

Hope and fear are vectors that push against each other, and the sum of those two vectors is your overall motivation level.

Narrative drama comes from bold action, not from the incremental progress that leads to sustainable success.