We live in an aspiration-driven culture that is rooted in instant gratification. We find it difficult to enact or even accept incremental progress. W… - B.J. Fogg

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We live in an aspiration-driven culture that is rooted in instant gratification. We find it difficult to enact or even accept incremental progress. Which is exactly what you need to cultivate meaningful long-term change.

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Native Name: Brian Jeffrey Fogg
Alternative Names: BJ Fogg Brian J. Fogg
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EXPLORE WAYS TO STOP A HABIT The Fogg Behavior Model applies to all types of behavior change. In this exercise, you’ll explore simple ways to stop a habit. Step 1: Write down three habits that you’d like to stop. Try to be specific. For instance, write “Stop buying soda for lunch” rather than “Stop drinking soda.” Step 2: For each habit, think of ways you might remove (or avoid) the prompt. If you can’t think of anything, that’s okay. Move on to the next step. Step 3: For each habit, think of ways to make it harder to do (ability). Step 4: For each habit, think of ways to reduce your motivation. Step 5: For each habit, select your best solution from steps 2, 3, and 4. Extra Credit: Put your solution into practice.

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