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We live in an aspiration-driven culture that is rooted in instant gratification. We find it difficult to enact or even accept incremental progress. W… - B. J. Fogg
" "We live in an aspiration-driven culture that is rooted in instant gratification. We find it difficult to enact or even accept incremental progress. Which is exactly what you need to cultivate meaningful long-term change.
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Native Name:
Brian Jeffrey Fogg
Alternative Names:
BJ Fogg
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Brian J. Fogg
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Additional quotes by B. J. Fogg
Identity shifts are change boosters because they help us cultivate constellations of behavior — not just one or two habits here and there. This is important because most aspirations require more than one type of habit change. It’s a set of new habits that will get you where you want to be — especially in the areas of fitness, sleep, and stress.
Here’s what my one-time behavior looks like when you break it down. Behavior (B): Donating via text to the Red Cross. Motivation (M): I wanted to help the victims of a devastating disaster. Ability (A): It was easy to reply to a text message. Prompt (P): I was prompted by a text message from the Red Cross.
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