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Here’s what my one-time behavior looks like when you break it down. Behavior (B): Donating via text to the Red Cross. Motivation (M): I wanted to hel… - B.J. Fogg
" "Here’s what my one-time behavior looks like when you break it down. Behavior (B): Donating via text to the Red Cross. Motivation (M): I wanted to help the victims of a devastating disaster. Ability (A): It was easy to reply to a text message. Prompt (P): I was prompted by a text message from the Red Cross.
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Also Known As
Native Name:
Brian Jeffrey Fogg
Alternative Names:
BJ Fogg
•
Brian J. Fogg
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Additional quotes by B.J. Fogg
If only his head shows, then the tide is high. Wearing T-shirts is a common way to declare your identity. Nike sends out T-shirts that say RUNNER. I wear T-shirts that have surfboards or show surf scenes. Because I surf more than one hundred times a year, I don’t feel like a poser; wearing that identity feels natural.
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If you do the Maui Habit and feel that it won’t be a great day, I advise you to still say this phrase. I say it even on mornings when I feel exhausted or overwhelmed or anxious about the day ahead. In that moment, sitting on the edge of my bed, I try to feel optimistic. But if this feels phony, then I adjust the phrase and my intonation as I say, “It’s going to be a great day — somehow.
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