We live in an aspiration-driven culture that is rooted in instant gratification. We find it difficult to enact or even accept incremental progress. W… - B. J. Fogg

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We live in an aspiration-driven culture that is rooted in instant gratification. We find it difficult to enact or even accept incremental progress. Which is exactly what you need to cultivate meaningful long-term change. People get frustrated and demoralized when things don’t happen quickly. It’s natural. It’s normal. But it’s another way we’re set up to fail.

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Native Name: Brian Jeffrey Fogg
Alternative Names: BJ Fogg Brian J. Fogg
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We live in an aspiration-driven culture that is rooted in instant gratification. We find it difficult to enact or even accept incremental progress. Which is exactly what you need to cultivate meaningful long-term change.

Additional quotes by B. J. Fogg

When talking about Tiny Habits, I use the term Anchor to describe something in your life that is already stable and solid. The concept is pretty simple. If there is a habit you want, find the right Anchor within your current routine to serve as your prompt, your reminder. I selected the term “anchor” because you are attaching your new habit to something solid and reliable.

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