To be able to take my research and my connections to help save lives — that was extremely gratifying. - Jennifer Aaker
" "To be able to take my research and my connections to help save lives — that was extremely gratifying.
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About Jennifer Aaker
Jennifer Aaker (born January 15, 1967, California) is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. She is known for her research on time, money, and happiness. Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.
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Alternative Names:
Jennifer Lynn Aaker
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Additional quotes by Jennifer Aaker
I saw parents that said, ‘I just want my kid to be happy,’” Aaker says. “Or I saw people getting depressed when they realized they were low and thought they should be happy, and then were doubly depressed because they weren’t. That got me thinking about whether there might be a difference between short-run happiness and what’s truly meaningful.”
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The result is clickbait rather than substance; life hacks rather than holistic solutions; echo-chambers than generate radicalism rather than understanding,” she said in a talk she gave to Stanford HAI in 2020. “And we are more susceptible than ever to short-term design serving up a stream of addictive content. Like junk food, technology serves up a sugar rush but fails to nourish us.”
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