The press is a ready example of their efforts, and of the skills they have acquired in this field. They have taken care to steer their members and sy… - Arun Shourie

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The press is a ready example of their efforts, and of the skills they have acquired in this field. They have taken care to steer their members and sympathizers into journalism. And within journalism, they have paid attention to even marginal niches. Consider books. A book by one of them has but to reach a paper, and suggestions of names of persons who would be specially suitable for reviewing it follow. As I mentioned, the editor who demurs, and is inclined to send the book to a person of a different hue is made to feel guilty, to feel that he is deliberately ensuring a biased, negative review. That selecting a person from their list may be ensuring a biased acclamation is talked out. The pressures of prevailing opinion are such, and editors so eager to evade avoidable trouble, that they swiftly select one of the recommended names...
You have only to scan the books pages of newspapers and magazines over the past fifty years to see what a decisive effect even this simple stratagem has had. Their persons were in vital positions in the publishing houses: and so their kind of books were the ones that got published. They then reviewed, and prescribed each other’s books. On the basis of these publications and reviews they were able to get each other positions in universities and the like…. Even positions in institutions which most of us would not even suspect exist were put to intense use. How many among us would know of an agency of government which determines bulk purchases of books for government and other libraries. But they do! So that if you scan the kinds of books this organization has been ordering over the years, you will find them to be almost exclusively the shades of red and pink....
So, their books are selected for publication. They review each other’s books. Reputations are thereby built. Posts are thereby garnered. A new generation of students is weaned wearing the same pair of spectacles – and that means yet another generation of persons in the media, yet another generation of civil servants, of teachers in universities….