The point is certainly not that it's better not to have money, say, than it is to have it. But it's surely undeniable that if you don't have it, it's… - Oliver Burkeman

And whatever you make of the country-by-country surveys of national happiness that are now published with some regularity, it's striking that the 'happiest' countries are never those where self-help books sell the most, nor indeed where professional psychotherapists are most widely consulted. The existence of a thriving 'happiness industry' clearly isn't sufficient to engender national happiness, and it's not unreasonable to suspect that it might make matters worse. Yet the ineffectiveness of modern strategies for happiness is really just a small part of the problem. There are good reasons to believe that the whole notion of 'seeking happiness' is flawed to begin with. For one thing, who says happiness is a valid goal in the first place? Religions have never placed much explicit emphasis on it, at least as far as this world is concerned; philosophers have certainly not been unanimous in endorsing it, either. And any evolutionary psychologist will tell you that evolution has little interest in your being happy, beyond trying to make sure that you're not so listless or miserable that you lose the will to reproduce. Even assuming happiness to be a worthy target, though, a worse pitfall awaits, which is that aiming for it seems to reduce your chances of ever attaining it. 'Ask yourself whether you are happy,' observed the philosopher John Stuart Mill, 'and you cease to be so.' At best, it would appear, happiness can only be glimpsed out of the corner of an eye, not stared at directly.

The effort to feel happy is often precisely the thing that makes us miserable. And that it is out constant efforts to eliminate the negative - insecurity, uncertainty, failure, or sadness - that is what causes us to feel so insecure, anxious, uncertain, or unhappy.

the effort to try to feel happy is often precisely the thing that makes us miserable. And that it is our constant efforts to eliminate the negative – insecurity, uncertainty, failure, or sadness – that is what causes us to feel so insecure, anxious, uncertain, or unhappy. They didn't see this conclusion as depressing, though. Instead, they argued that it pointed to an alternative approach, a 'negative path' to happiness, that entailed taking a radically different stance towards those things that most of us spend our lives trying hard to avoid. It involved learning to enjoy uncertainty, embracing insecurity, stopping trying to think positively, becoming familiar with failure, even learning to value death. In short, all these people seemed to agree that in order to be truly happy, we might actually need to be willing to experience more negative emotions – or, at the very least, to learn to stop running quite so hard from them. Which is a bewildering thought, and one that calls into question not just our methods for achieving happiness, but also our assumptions about what 'happiness' really means.