Stat rosa pristina nomine, nomina nuda tenemus. - Umberto Eco

Beware of faking: people will believe you. People believe those who sell lotions that make lost hair grow back. They sense instinctively that the salesman is putting together truths that don't go together, that he's not being logical, that he's not speaking in good faith. But they've been told that God is mysterious, unfathomable, so to them incoherence is the closest thing to God. The farfetched is the closest thing to miracle.

I seem to know all the cliches, but not how to put them together in a believable way. Or else these stories are terrible and grandiose precisely because all the cliches intertwine in an unrealistic way and you can't disentangle them. But when you actually live a cliche, it feels brand new, and you are unashamed.

The principle of interpretation says that "a sign is something by knowing which we know something more" (Peirce). The Peircean idea of semiosis is the idea of an infinite process of interpretation. It seems that the symbolic mode is the paramount example of this possibility. However, interpretation is not reducible to the responses elicited by the textual strategies accorded to the symbolic mode. The interpretation of metaphors shifts from the univocality of catachreses to the open possibilities offered by inventive metaphors. Many texts have undoubtedly many possible senses, but it is still possible to decide which one has to be selected if one approaches the text in the light of a given topic, as well as it is possible to tell of certain texts how many isotopies they display.