Recognizing when a technology is exiting the trough of disillusionment and beginning to rise up the slope of enlightenment is critical for entreprene… - Peter Diamandis

March of 1876, Bell placed the first telephone call, sending out his nine-word demand: “Mr. Watson, come here. I want to see you.

Deception. What follows digitalization is deception, a period during which exponential growth goes mostly unnoticed. This happens because the doubling of small numbers often produces results so minuscule they are often mistaken for the plodder’s progress of linear growth. Imagine Kodak’s first digital camera with 0.01 megapixels doubling to 0.02, 0.02 to 0.04, 0.04 to 0.08. To the casual observer, these numbers all look like zero. Yet big change is on the horizon. Once these doublings break the whole-number barrier (become 1, 2, 4, 8, etc.), they are only twenty doublings away from a millionfold improvement, and only thirty doublings away from a billionfold improvement. It is at this stage that exponential growth, initially deceptive, starts becoming visibly disruptive.

But in dozens and dozens of studies, Latham and Locke found that setting goals increased performance and productivity 11 to 25 percent.5 That's quite a boost. If an eight-hour day is our baseline, that's like getting two extra hours of work simply by building a mental frame (aka a goal) around the activity. But not every goal is the same. "We found that if you want the largest increase in motivation and productivity," says Latham, "then big goals lead to the best outcomes. Big goals significantly outperform small goals, medium-sized goals, and vague goals. It comes down to attention and persistence — which are two of the most important factors in determining performance. Big goals help focus attention, and they make us more persistent. The result is we're much more effective when we work, and much more willing to get up and try again when we fail."