This is the basis for the false assumption that price or fe… - Simon Sinek

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This is the basis for the false assumption that price or features matter more than they do. Those things matter, they provide us the tangible things we can point to to rationalize our decision-making, but they don't set the course and they don't inspire behavior.

Simon Sinek

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Birth Name: Simon Oliver Sinek

Alternative Names: Simon O. Sinek

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Originators like Simon Sinek:

Don Soderquist John C. Maxwell Howard Schultz Seth Godin Patrick Lencioni

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Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained.

In any game, there are always two currencies required to play - will and resources.

Companies that fail to communicate a sense of WHY force us to make decisions with only empirical evidence. This is why those decisions take more time, feel difficult or leave us uncertain.

This is the basis for the false assumption that price or features matter more than they do. Those things matter, they provide us the tangible things … - Simon Sinek

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